Tuesday 2nd January 2018
Arriva Refresh Their Brand
Arriva are giving their brand a refresh with a new colour scheme and logo.
The brand has stayed pretty much the same for around 20 years, and the transport giant has taken the decision to give the brand a much need bit of modernising.
You may of already spotted the newly painted buses in a lighter colour hitting the roads of the North East, and throughout 2018 you can expect more of these to hit the road.
Arriva won't be going for a big quick rebrand, instead they will wait until they get a new bus or an old bus needs a repaint, or when timetables change the new leaflets will be in the new scheme. This way they can keep costs down and ensure they are maximising their efforts on providing the best bus service.
The company is still the same and the routes they operate will not change as part of this brand change, its simply a way of making bus travel and the Arriva brand more modern.
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