Tuesday 4th February 2020
Stagecoach Launch A Rebranded Livery
Stagecoach, the UK’s largest bus and coach operator, has unveiled a brand new look for its iconic buses, shaped by the needs of customers it proudly serves across the UK, every day.
The new bus design is part of a wider commitment from Stagecoach to simplify, modernise and enhance its customer experience, whilst reaffirming the customer-first approach that runs through everything it does – from its drivers and buses, to its customer service and technology solutions.
Taking on board feedback from customers, the bus operator created a new simplified and clearly colour coded design for its various bus services to make it easier and instantly recognisable for passengers to identify their required service, representing the three different types of journey. Azure blue for is for its local services, Amber yellow is used fir for longer routes, and Ocean green for specialist routes.
Stagecoach’s instantly recognisable ‘roundel’ icon, a familiar sight on the British road for two decades, has been rejuvenated, modernised and simplified and will be universally adopted across everything that the bus operator offers, representing the three different types of journey above.
The new bus design will be rolled out across the fleet of 8,400 buses over a three-year period, with customers seeing the first buses on the road from February.
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